🎨I'm starting a series on revamping my art business, Peppercut Studios.
🖌️I'll be creating a new logo and brand guide to align with my vision.
🌿The Sprouts, my original characters, will be a central theme in my rebranding.
📦I'll be upgrading my packaging and exploring new design options.
💻A website makeover is also on the agenda to create a professional online presence.
What is Peppercut Studios?
—Peppercut Studios is my art sticker shop that I'm revamping in this series.
Why are you revamping your art business?
—I feel that my current branding and website do not align with my vision for the future, so I want to create a more professional and cohesive identity.
What's the importance of a logo and brand guide?
—A logo and brand guide help to establish a strong visual identity and create a consistent look and feel across all platforms.
How will you incorporate your Sprout characters into your branding?
—I want to create a universe for my Sprouts and have them represent my brand, so they will play a central role in the rebranding.
What are your goals with the packaging upgrade?
—I want to create packaging that aligns with my brand, looks professional, and enhances the overall customer experience.
00:23I introduce the series focused on revamping my art business, Peppercut Studios.
01:57I explain why I feel the need to revamp my branding and website.
02:58I showcase my initial logo design sketches and discuss the importance of a strong visual identity.
07:18I review the logo options and make a decision on the final design.
08:59I discuss the significance of incorporating my Sprout characters into the branding.
10:32I talk about the process of designing the business card and thank you cards.
12:48I explain my plans for upgrading the packaging and streamlining the process.
13:13I outline my future steps, including a website makeover.
