Rare Beauty by Selena Gomez: Celebrity Makeup Brand Worth the Hype?

TLDRSelena Gomez's new makeup brand, Rare Beauty, has gained attention for its mission statement, branding, and product lineup. This comprehensive review explores the foundation, concealer, and more, highlighting the pros and cons of each product.

Key insights

🌟Rare Beauty has a unique mission statement and branding that sets it apart from other celebrity makeup brands.

🎨The packaging, imagery, and overall look and feel of Rare Beauty's products are highly appealing and visually pleasing.

💡The Liquid Touch Weightless Foundation offers a lightweight, natural finish with medium coverage, but may not be suitable for those wanting full coverage.

🧪The Liquid Touch Brightening Concealer is lightweight and hydrating, but may not provide enough coverage for those with dark under-eye circles.

🌈The shade range of Rare Beauty's products is impressive, with 48 shades for the foundation and corresponding concealer shades.

Q&A

Is Rare Beauty worth the hype?

While Rare Beauty has received positive reviews for its mission statement, branding, and product lineup, individual preferences may vary. It is recommended to try the products yourself and see if they meet your needs and expectations.

Is the Liquid Touch Weightless Foundation full coverage?

No, the Liquid Touch Weightless Foundation offers medium coverage, providing a lightweight and natural finish. It may not be suitable for those looking for full coverage.

Does the Liquid Touch Brightening Concealer provide enough coverage for dark under-eye circles?

The Liquid Touch Brightening Concealer is lightweight and hydrating, but it may not provide enough coverage for those with severe dark under-eye circles. Layering or using a corrector underneath may be necessary for desired coverage.

How many shades are available for Rare Beauty's products?

Rare Beauty offers a wide range of shades, with 48 shades available for the Liquid Touch Weightless Foundation and corresponding concealer shades.

What sets Rare Beauty apart from other celebrity makeup brands?

Rare Beauty stands out with its unique mission statement, branding, and inclusive shade range. The packaging, imagery, and overall look and feel of the products also contribute to its appeal.

Timestamped Summary

00:08Selena Gomez has launched her own makeup brand, Rare Beauty, with a focus on inclusivity and positive self-image.

00:20The reviewer initially had doubts about celebrity-led beauty brands, but was pleasantly surprised by Rare Beauty's products and mission statement.

02:50The Liquid Touch Weightless Foundation is lightweight and offers a natural finish, but may not provide full coverage.

06:49The reviewer found the Liquid Touch Brightening Concealer to be lightweight and hydrating, but not highly pigmented for severe dark under-eye circles.

08:23The concealer has a more moisturizing texture and can be layered for increased coverage.