🌟Rare Beauty has a unique mission statement and branding that sets it apart from other celebrity makeup brands.
🎨The packaging, imagery, and overall look and feel of Rare Beauty's products are highly appealing and visually pleasing.
💡The Liquid Touch Weightless Foundation offers a lightweight, natural finish with medium coverage, but may not be suitable for those wanting full coverage.
🧪The Liquid Touch Brightening Concealer is lightweight and hydrating, but may not provide enough coverage for those with dark under-eye circles.
🌈The shade range of Rare Beauty's products is impressive, with 48 shades for the foundation and corresponding concealer shades.