Quick and Effective Free Competitive Analysis: Step-by-Step Guide

🔍Use tools like Google Trends and Google Keyword Planner to find competitors and relevant keywords.

💼Analyze the marketing strategies of competitors, like Google Ads and Facebook Ads, to gain insights for your own strategy.

💰Look for offers and promotions that competitors are running, and consider offering a competitive offer to attract more customers.

📈Monitor rising search terms and topics to identify new areas of interest to create content around.

📊Research competitors' websites, social media presence, and ad campaigns for further insights and ideas.

What tools can I use for a free competitive analysis?

—Some free tools you can use for a competitive analysis include Google Trends, Google Keyword Planner, Google Ads Transparency Center, Facebook Ad Library, and Moz Pro's free competitive research tool.

How can I find relevant keywords for my marketing strategy?

—You can use tools like Google Keyword Planner, Moz Pro's free competitive research tool, and the Hoth to find relevant keywords. Analyze the keywords used by your competitors to get insights for your own strategy.

How can I stay updated on trending topics in my industry?

—Monitor rising search terms and topics in tools like Google Trends to stay updated on what's trending in your industry. This can help you create timely and relevant content.

What should I look for when analyzing competitors' marketing strategies?

—When analyzing competitors' marketing strategies, look for their advertising platforms (such as Google Ads and Facebook Ads), offers and promotions, website content, and social media presence. This can provide insights for your own marketing strategy.

How can I differentiate myself from competitors?

—To differentiate yourself from competitors, consider offering unique services, attractive promotions, or personalized customer experiences. Identify your unique selling points and highlight them in your marketing materials.

00:00Learn how to do a free competitive analysis using tools like Google Trends and Google Keyword Planner.

02:01Discover how to find competitors and relevant keywords for your marketing strategy.

05:59Understand how to analyze competitors' marketing strategies and offers.

08:44Find out how to monitor rising search terms and topics for content ideas.

09:39Learn how to research competitors' websites, social media presence, and ad campaigns for further insights.