🎯Setting up conversion tracking is crucial when determining the bidding strategy for a search campaign.
💰If you are driving direct revenue, use the maximize conversion value bidding strategy.
📞For lead generation, use the maximize conversions bidding strategy.
📊Adjust your bidding strategy based on your target return on ad spend.
💡It's important to track your conversions and adjust your bidding strategy accordingly.
What bidding strategy should I use for a search campaign?
—If you are driving direct revenue, use the maximize conversion value bidding strategy. If you are generating leads, use the maximize conversions bidding strategy.
How do I determine my bidding strategy?
—Determine your target return on ad spend and set a maximum bid limit accordingly. Track your conversions and adjust your bidding strategy as needed.
What if I don't have historic data for my campaign?
—In that case, you can start with a recommended bidding strategy and adjust it over time based on the performance of your campaign.
How important is conversion tracking in setting up the bidding strategy?
—Conversion tracking is crucial as it helps you determine the success of your bidding strategy and make necessary adjustments.
Can I scale up my campaign budget over time?
—Yes, you can increase your budget as you gather more conversion data and optimize your campaign.
00:00Learn how to set up the bidding strategy for new search campaigns.
00:27Set up conversion tracking to determine your bidding strategy.
01:59For driving direct revenue, use the maximize conversion value bidding strategy.
04:34For lead generation, use the maximize conversions bidding strategy.
06:08Adjust your bidding strategy based on your target return on ad spend.
08:23Start with recommended bidding strategies if you don't have historic data.
10:33Conversion tracking is crucial for the success of your bidding strategy.
10:43You can scale up your campaign budget over time as you optimize and gather more conversion data.
