Modelo: The Rise of America's Top Beer

🍺Modelo Especial has overtaken Bud Light to become America's top beer.

🛡️A lawsuit filed by the government against AB InBev paved the way for Modelo's success by mandating the sale of US rights to Constellation.

📈Strategic marketing campaigns, including multicultural ads and shelf optimization, have contributed to Modelo's growth.

🌎Modelo's appeal has expanded beyond its Hispanic consumer base to reach a broader audience.

🏆Analysts project that Modelo will continue to gain market share, potentially surpassing Bud Light as early as 2024.

How did Modelo overtake Bud Light?

—Modelo's rise can be attributed to a combination of factors, including a lawsuit that mandated the sale of US rights to Constellation, strategic marketing campaigns, and a shift in consumer demographics.

What role did the lawsuit play in Modelo's success?

—The lawsuit filed by the government against AB InBev forced them to divest the US rights to Modelo Especial. This allowed Constellation, a third beverage company, to become the independent owner of Modelo and focus on growing the brand.

What marketing strategies contributed to Modelo's growth?

—Modelo employed strategic marketing campaigns, including multicultural ads during live sporting events, to reach new audiences. They also optimized shelf placement and visibility to increase sales.

How has Modelo's consumer base evolved?

—While initially dominated by Hispanics, Modelo has successfully expanded its consumer base to include a significant portion of non-Hispanic consumers, driving further growth and market share.

Will Modelo continue to surpass Bud Light in market share?

—Analysts project that Modelo's growth trajectory will continue, potentially overtaking Bud Light as America's top beer as early as 2024.

00:00Modelo Especial has overtaken Bud Light as America's top beer, according to the Wall Street Journal.

01:39The government's lawsuit against AB InBev forced them to divest US rights to Modelo Especial, leading to Constellation becoming its independent owner.

03:08Modelo's strategic marketing campaigns, including multicultural ads and optimized shelf placement, have contributed to its growth.

05:09Modelo has successfully expanded its consumer base beyond Hispanics to reach a broader audience.

05:26Analysts project that Modelo could surpass Bud Light as America's top beer as early as 2024.