Mexican Beers Take Over the American Market: Modelo Especial Outshines Bud Light

Modelo Especial has become the number one beer in America, surpassing Bud Light in revenue.

Mexican beer imports have doubled between 2013 and 2023.

Modelo was already the number two beer brand in the US market prior to overtaking Bud Light.

Constellation Brands, the distributor of Modelo, reported a 6.4% increase in revenue in May 2023.

Marketing campaigns and demographic shifts, with Hispanics making up 19% of the US population, have contributed to the success of Mexican beers in the American market.

How did Modelo Especial surpass Bud Light in revenue?

—Modelo Especial surpassed Bud Light in revenue due to its growing popularity and consumer preference for Mexican beers. Modelo had already been growing double digits and was the number two beer brand in the US market.

What has contributed to the success of Mexican beers in the American market?

—The success of Mexican beers in the American market can be attributed to marketing campaigns and demographic shifts. Hispanics, who make up 19% of the US population, have shown a preference for Mexican beers. Additionally, marketing campaigns such as 'The Most Interesting Man in the World' for Dos Equis and 'Find Your Beach' for Corona have been highly successful.

How has the American beer market changed in recent years?

—The American beer market has seen a shift in consumer preferences towards Mexican beers. Mexican beer imports have doubled between 2013 and 2023. Bud Light, which had held the number one position for 22 years, was dethroned by Modelo Especial in May 2023.

What is the market share of Mexican beers in the US?

—Mexican beers, including brands like Modelo, Corona, and Pacifico, have a significant market share in the US. In June 2023, Modelo Especial accounted for almost 11% of total beer sales, while Bud Light had fallen to 9%. The overall Corona brand family accounts for almost 9% of total beer sales.

What is the outlook for Mexican beers in the American market?

—Experts predict that Mexican beers will continue to stay relevant and popular in the American market. With the next generation of drinkers being more Hispanic, the demand for Mexican beers is expected to grow. Mexican culture is also increasingly infusing into American culture, making Mexican beer brands like Modelo and Corona more recognized and enjoyed by a broader customer base.

00:02Modelo Especial has become the number one beer in America, surpassing Bud Light in revenue. Mexican beer imports have doubled between 2013 and 2023. Modelo was already the number two beer brand in the US market prior to overtaking Bud Light.

00:39Constellation Brands, the distributor of Modelo, reported a 6.4% increase in revenue in May 2023. Marketing campaigns and demographic shifts, with Hispanics making up 19% of the US population, have contributed to the success of Mexican beers in the American market.

02:57Modelo Especial's rise in popularity and revenue came as no surprise to experts, as the brand had been growing double digits for years. Bud Light's decline, coupled with backlash and boycotts, further contributed to Modelo's success.

10:52Mexican beer brands, including Modelo, Corona, and Pacifico, have been successful in the US market due to marketing campaigns, demographic shifts, and a growing preference for Mexican culture. Experts predict that Mexican beers will continue to stay relevant and popular, especially among the next generation of drinkers who will be more Hispanic.