McDonald's Failed Menu Items: A Journey of Missed Opportunities

TLDRExplore McDonald's failed menu items, from the disappointing crab sandwiches to the inauthentic Mulan sauce. Discover the lobster sandwich that couldn't compete with seafood lovers' expectations and the pricey M Lobster. Dive into the misfires like the Arch Deluxe and the Spanish omelette Bagel, and learn why the chopped beef steak sandwich and chopped chicken sandwich didn't capture people's taste buds. McDonald's has had its share of unsuccessful attempts, but its creativity remains unmatched.

Key insights

🦀McDonald's failed attempts at crab sandwiches and crab cakes were largely due to the disappointing amount of meat and high price.

🥢The Mulan Sesame Sauce, inspired by traditional Chinese sauces, was met with criticism for its inauthentic flavor and failed to gain popularity.

🦞The M Lobster sandwich, despite using Atlantic Canadian lobster meat, struggled to compete with consumers' expectations of lobster rolls.

🍔The Arch Deluxe, marketed as a premium burger for adults, had a high calorie count and failed to convert customers with its price and tone of advertisements.

🥗The M Salad Shakers, an attempt at offering healthier options, didn't resonate with McDonald's customers who preferred their classic menu items.

Q&A

Why did McDonald's crab sandwiches and cakes fail?

—Customers found the amount of meat in the sandwiches disappointing, and the high price deterred potential fans.

What was the issue with the Mulan Sesame Sauce?

—The sauce was criticized for its inauthentic flavor, and the marketing campaign did not help its image.

Why did the M Lobster sandwich struggle to gain popularity?

—Despite using Atlantic Canadian lobster meat, consumers preferred traditional lobster rolls over McDonald's version.

Why did the Arch Deluxe fail?

—The burger's high calorie count, price, and misjudged target audience resulted in its lack of popularity.

Why didn't the M Salad Shakers resonate with customers?

—Customers preferred the classic menu items over the healthier salad options.

Timestamped Summary

00:00Introduction to the failed menu items at McDonald's, highlighting their missed opportunities.

04:03The Mulan Sesame Sauce, inspired by traditional Chinese sauces, failed to impress customers due to its inauthentic flavor.

06:32The M Lobster sandwich, made with Atlantic Canadian lobster meat, struggled to compete with customers' expectations of lobster rolls.

08:44The Arch Deluxe, marketed as a premium burger for adults, failed to attract customers with its high calorie count and price.

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