Mastering the Art of Negotiation: Dealer Invoice Pricing Explained

💰Dealer invoice pricing is the wholesale price that dealerships pay for new cars, without any profit markup.

🔍Knowing the dealer cost relative to the MSRP allows you to determine the profit margin and negotiate a better deal.

📊Dealer invoice pricing is not readily available online, but there are services that can provide this information.

💡The dealer holdback is a small portion of the invoice price that the dealership receives when selling a car.

🤝Negotiating the best deal requires considering other factors like options, packages, financing, and manufacturer rebates.

Why is dealer invoice pricing important?

—Dealer invoice pricing allows you to understand the true cost of a vehicle and negotiate a better deal by knowing the dealer's profit margin.

Can I find dealer invoice pricing online?

—Dealer invoice pricing is not readily available online, but there are services that can provide this information for a fee.

What is the dealer holdback?

—The dealer holdback is a small portion of the invoice price that the dealership receives when selling a car.

How can I use dealer invoice pricing to negotiate?

—By knowing the dealer cost and profit margin, you can determine the amount of negotiating room you have and make a better deal.

What other factors should I consider when negotiating a deal?

—In addition to dealer invoice pricing, consider options, packages, financing, and manufacturer rebates to get the best possible deal.

00:00Introduction to dealer invoice pricing and its relevance in negotiating car deals.

03:20Explanation of what dealer invoice pricing is and how it relates to the wholesale price of a new car.

07:40Discussion of the dealer holdback and its role in the dealership's profit margin.

09:24Overview of the negotiation process and other factors to consider when getting the best deal on a new car.