📞Call only ads are designed for businesses that want to drive phone calls as their main performance indicator.
📱Call only ads appear on mobile devices and allow users to directly call the business from the ad.
📈Conversion tracking for phone calls is crucial to measure the success of call campaigns.
🌐You can create search campaigns to target specific keywords and show call only ads to mobile users.
💰Using data-driven attribution helps optimize bidding for call conversions and maximize results.
What are call only campaigns?
—Call only campaigns are designed for businesses that prioritize driving phone calls as the main performance indicator. The ads appear on mobile devices, and users can directly call the business from the ad.
How do call only ads work?
—Call only ads show a phone number and a clickable mobile ad, allowing users to call the business directly. Businesses pay for each click that leads to a phone call.
Why is conversion tracking important for phone calls?
—Conversion tracking for phone calls helps measure the success and effectiveness of call campaigns. It allows businesses to accurately track and attribute phone call conversions to their ad campaigns.
Can I target specific keywords with call campaigns?
—Yes, you can create search campaigns for call campaigns and target specific keywords. This ensures that your call only ads are shown to users searching for relevant keywords on their mobile devices.
How can data-driven attribution optimize bidding for call conversions?
—Data-driven attribution takes into account various factors and gives different credit to clicks throughout the ad interaction. It helps optimize bidding for call conversions, ensuring that the right amount is paid for each conversion.
00:00Call only campaigns in Google Ads, also known as call campaigns, are designed to drive phone calls as the main performance indicator.
01:42To set up call campaigns, create a new conversion action to track phone calls as conversions.
04:38When creating a call only campaign, choose the 'Leads' goal and set the campaign type to search.
06:00Select the target location and language for your call campaign.
08:00Choose the bidding strategy based on conversions and set your conversion goals.
09:58Define your ad schedule to determine when your ads will be shown based on your available phone call hours.
10:17Keyword match types should be set to match the most relevant keywords for your offer.
12:05Consider adding audience segments to your campaign to observe how specific audiences perform and adjust bids accordingly.
