Car dealerships make most of their money in the service department, not the sales department.
There are approximately 30,000 working pieces in a car.
Transferring the risk of car repairs to a warranty company can save you money in the long run.
Effective communication includes making it easy for customers to say yes.
By framing the decision as a risk transfer, customers are more likely to choose the warranty option.
Where do car dealerships make most of their money?
—Car dealerships make most of their money in the service department, not the sales department.
How many working pieces are in a car?
—There are approximately 30,000 working pieces in a car.
How can I save money on car repairs?
—Transferring the risk of car repairs to a warranty company can save you money in the long run.
What is effective communication in car sales?
—Effective communication includes making it easy for customers to say yes.
How can I influence customers' decisions?
—By framing the decision as a risk transfer, customers are more likely to choose the warranty option.
02:32Car dealerships make most of their money in the service department, not the sales department.
09:16There are approximately 30,000 working pieces in a car.
11:40Transferring the risk of car repairs to a warranty company can save you money in the long run.
13:40Effective communication includes making it easy for customers to say yes.
14:40By framing the decision as a risk transfer, customers are more likely to choose the warranty option.
