Mahindra Mahindra's Strategy to Capture the EV Market in India

💡Mahindra Mahindra plans to launch five new SUV EVs in India to capture a significant market share.

🔋The company is focused on bringing their traditional SUV DNA to the EV space, offering unapologetic SUVs filled with technology and features.

🌍Mahindra Mahindra aims to have 20-30% of their output be EVs by 2027, contributing to the growth of the EV market in India.

🤝Strategic alliances with Volkswagen and other players will help localize the battery supply chain and streamline costs.

🌱Mahindra Mahindra plans to electrify the rest of their portfolio after the launch of the five SUV EVs.

What sets Mahindra Mahindra apart from its competitors in the EV market?

—Mahindra Mahindra differentiates itself by focusing on bringing their traditional SUV DNA to the EV space, offering unapologetic SUVs filled with technology and features that customers desire.

How do they plan to overcome supply chain challenges and bring down costs?

—Mahindra Mahindra has strategically built alliances and partnerships to secure the supply of components like batteries. They have learned from past experiences, including the COVID-19 pandemic, and have implemented strategies to overcome supply chain disruptions.

What is their timeline for launching the new SUV EVs?

—The new SUV EVs from Mahindra Mahindra are planned to be launched over the course of the next three years.

Do they have any plans for collaboration with other companies like Volkswagen?

—While it is early days, Mahindra Mahindra sees Volkswagen as a strategic partner for long-term collaboration. Their current partnership focuses on components, but there may be potential for joint cars in the future.

How confident is Mahindra Mahindra in their ability to capture market share in the EV segment?

—Mahindra Mahindra is confident in their ability to capture market share in the EV segment. They have already established themselves as a leading SUV player and are optimistic about leveraging their SUV portfolio to drive excitement and growth in the EV market.

00:00Mahindra Mahindra is making a bold move into the EV market in India.

00:21They plan to launch five new SUV EVs to capture a significant market share.

01:08Mahindra Mahindra aims to have 20-30% of their output be EVs by 2027.

02:30Strategic alliances with Volkswagen and other players will help localize the battery supply chain and streamline costs.

05:59The new SUV EVs are planned to be launched over the course of the next three years.

06:59Mahindra Mahindra has strategically built alliances and partnerships to secure the supply of components like batteries.

07:26While it is early days, Mahindra Mahindra sees Volkswagen as a strategic partner for long-term collaboration.

07:41Mahindra Mahindra is confident in their ability to capture market share in the EV segment.