🍔McDonald's business model is predominantly focused on real estate ownership and franchising.
💼The brand value of McDonald's is not reflected on the balance sheet but is significant in determining its equity.
💰McDonald's has been buying back shares, leading to a reduction in outstanding shares and increased earnings per share.
📈McDonald's has been outperforming in terms of earnings and total returns compared to the S&P 500.
📚Negative shareholder equity is a result of Gap accounting and doesn't accurately represent the company's true value.