🎸Fender is dominating the younger guitar player market with their marketing efforts and affordable models.
💡Gibson's image as a 'boomer' guitar is hurting their appeal to young players.
💰Gibson's pricing is often criticized as being too high compared to other brands.
🌟Gibson needs to find a young, popular artist who can bring their guitars into the spotlight.
🎶The rise of guitar popularity during the pandemic presents an opportunity for Gibson to attract new, young players.
Is Gibson in trouble?
—Currently, Gibson is not in trouble, but they are facing challenges in attracting young players.
Why are young players gravitating towards Fender?
—Fender has made a concerted effort to target young players with their marketing and more affordable models.
Is Gibson overpriced?
—There is a perception that Gibson guitars are overpriced compared to other brands, but the production process and craftsmanship justify their pricing.
What can Gibson do to attract young players?
—Gibson should focus on marketing their guitars to younger players and creating more affordable models.
Will the rise of new guitar players during the pandemic impact Gibson's future?
—The new generation of guitar players influenced by the pandemic may determine the future success of Gibson.
00:00A thread on a gear page discusses the lack of young guitar players using Gibson guitars.
01:31Fender has successfully targeted young players with affordable models and marketing efforts.
03:22Gibson has been seen as a 'boomer' guitar, appealing to an older generation of players.
05:51Gibson needs to find a young, popular artist who can make their guitars cool for the younger market.
07:29Gibson should address their marketing and create more affordable models to attract young players.
