Instagram Algorithm Secrets: How to Grow Your Account

TLDRLearn the latest Instagram algorithm hacks to boost your account's reach, including focusing on video content, using captions, leveraging new features, and optimizing posting times. Keywords, hashtags, and engagement also play crucial roles in Instagram growth.

Key insights

📈Instagram updated its algorithm to prioritize video content, especially reels, as they tend to receive higher reach than photos.

🔉Since many users watch videos without sound, captions are essential to capture their attention and engage them.

Instagram introduced new content creation features like dual recording, green screen, and split screen, enabling users to create more dynamic and engaging videos.

🔍Including relevant keywords in your profile, captions, hashtags, and content can help improve visibility in Instagram's search results.

🕒Posting content during peak times when your audience is active on Instagram can maximize engagement and reach.

Q&A

Are hashtags still effective on Instagram?

Yes, hashtags are still effective for increasing reach and discoverability on Instagram. Using relevant hashtags can help your content appear on hashtag pages and reach a wider audience.

How often should I post on Instagram?

It is recommended to post one to two times per day to maintain a consistent presence on Instagram. However, focus on quality rather than quantity and prioritize posting content that resonates with your audience.

Can I use Instagram's native caption tool for adding captions to videos?

Yes, Instagram provides a caption sticker that can be added to videos to generate automatic captions. Alternatively, you can explore third-party apps available on the App Store for more control over the look and feel of captions.

Does Instagram prioritize video content over photos?

Instagram has been prioritizing video content, particularly reels, due to increasing competition from platforms like TikTok. Creating engaging and high-quality videos can help boost reach and visibility on the platform.

What are some Instagram growth hacks for increasing followers?

Some Instagram growth hacks include leveraging reels, using captions, optimizing posting times, including relevant keywords, engaging with your audience, and collaborating with influencers or complementary accounts in your niche.

Timestamped Summary

00:00Instagram updated its algorithm to prioritize video content, especially reels. Focusing on video content can boost your account's reach and engagement.

03:33Adding captions to your videos is crucial as many users watch content without sound. Use Instagram's caption sticker or explore third-party apps for better control.

06:03Instagram introduced new content creation features such as dual recording, green screen, and split screen. These features make your videos more dynamic and engaging.

10:31Including relevant keywords in your profile, captions, hashtags, and content can improve your visibility in Instagram's search results and attract a targeted audience.

13:05Posting content during your audience's active times can maximize engagement and reach. Analyze your analytics to find the best times to post.