How Two Co-Founders Generated $100,000 in Monthly Revenue with Their Farm Builder

💰Tally offers a free, intuitive form builder that has attracted over 200,000 teams.

📈Tally's revenue model focuses on a Pro Plan for $29/month, offering additional features.

💡Co-founders Mari and Philip built Tally to solve their own struggle with finding the right form building tools.

🚀Tally's growth tactic revolves around offering the product for free, generating positive word-of-mouth and converting 3% of users to the Pro Plan.

👥Tally's initial user base was built through manual cold outreach to creators, Indie hackers, and startup founders.

What is Tally?

—Tally is an intuitive, free form builder that allows users to create beautiful and customized forms.

How does Tally generate revenue?

—Tally's revenue primarily comes from their Pro Plan, priced at $29/month, which offers additional features and removes Tally branding.

What sets Tally apart from other form builders?

—Tally differentiates itself by offering a free plan with unlimited forms and submissions, unlike many competitors who charge based on responses or form creation.

How did Tally validate their product?

—Tally initially shared their MVP with friends and family, gathered feedback, and then performed manual cold outreach to creators and startup founders for further validation.

What is Tally's main growth tactic?

—Tally's growth tactic revolves around offering their product for free, generating positive word-of-mouth, and converting 3% of free users to the Pro Plan.

00:00Introducing Tally, a form builder platform developed by two co-founders, Mari and Philip.

01:01Mari and Philip built Tally to address their own struggle with finding the right form building tools for their previous startups.

03:14Tally's revenue model centers around a Pro Plan, priced at $29/month, which provides additional features and removes Tally branding.

05:15Tally's growth tactic involves offering the product for free, generating positive word-of-mouth, and converting 3% of users to the Pro Plan.

06:27Tally has experienced significant revenue growth, reaching $100,000 in monthly recurring revenue as of March 2024.