1️⃣There are three types of phone call conversions in Google Ads that you can set up: calls from ads using call extensions or call-only ads, calls to a phone number on your website, and imported calls from call tracking provider.
2️⃣To set up phone call conversions, go to your Google Ads account, click on Tools & Settings, select Measurement, and then click on Conversions. From there, create a new conversion action and choose the type of phone call conversion you want to set up.
3️⃣When setting up a phone call conversion, you can specify the call length required for it to count as a conversion. This allows you to track only meaningful phone calls that last a certain duration, such as 60 seconds or more.
4️⃣To implement phone call conversions on your website, you can either install the Google tag directly on your web pages or use Google Tag Manager. Make sure the phone number on your website is in the same format as entered in Google Ads for accurate call tracking.
5️⃣By setting up phone call conversions in Google Ads, you can track calls from your advertisements and measure their effectiveness. This allows you to optimize your campaigns based on actual phone call conversions and improve your overall advertising strategy.
