How to Set Up Google Ads Conversion Tracking Using Google Tag Manager and Google Analytics 4

📊Set up Google Analytics 4 and Google Tag Manager to track conversions in your Google Ads account.

🔮Use Google Tag Manager to track specific actions on your website, such as button clicks and form submissions.

📋Create separate events in Google Analytics 4 for different buttons or links with unique text.

🌐Track form submissions with Google Tag Manager, using plugins like WP Forms for WordPress websites.

✅Verify the installation of Google Analytics 4 and Google Tag Manager by checking the measurement ID and seeing the tracking pixels on your website.

What do I need to set up Google Ads conversion tracking?

—You need to create a Google Analytics 4 account, a Google Tag Manager account, and a Google Ads account. Then, install the tracking pixels on your website using Google Tag Manager.

How do I track specific actions on my website?

—In Google Tag Manager, you can set up triggers to track specific actions, such as button clicks and form submissions. Use the text on the button or link as the trigger condition.

Can I track different buttons or links separately?

—Yes, you can create separate events in Google Analytics 4 for different buttons or links with unique text. This allows you to track each action individually.

Can I track form submissions on my website?

—Yes, you can track form submissions using Google Tag Manager. For WordPress websites, you can use plugins like WP Forms to simplify the process.

How can I verify the installation of Google Analytics 4 and Google Tag Manager?

—To verify the installation, check the measurement ID in your Google Analytics 4 account and ensure that the tracking pixels are placed correctly on your website.

00:00Introduction to setting up Google Ads conversion tracking using Google Tag Manager and Google Analytics 4.

02:47Steps to install Google Tag Manager on your website and place the tracking pixels in the header and body tags.

06:11Setting up Google Analytics 4 in Google Tag Manager and obtaining the measurement ID.

08:58Creating an event tag in Google Tag Manager to track specific actions, such as button clicks.

10:02Tracking form submissions on your website using Google Tag Manager and plugins like WP Forms.

11:42Verifying the installation of Google Analytics 4 and Google Tag Manager by checking the measurement ID and tracking pixels.