How to Set Up Google Ads Conversion Tracking for Your Shopify Website

✅Setting up Google ads conversion tracking requires a Shopify website, Google Analytics 4 account, and Google Tag Manager account.

🔧To install Google Tag Manager on your Shopify website, you need to add two code snippets to the theme.liquid file.

📝To set up Google Analytics 4, you need to create a web data stream and configure a Google tag in Google Tag Manager.

📲You can verify the installation of Google Analytics 4 using the Tag Assistant Legacy Chrome extension.

📈Conversion tracking helps optimize the performance of paid ads and free listings.

What are the prerequisites for setting up Google Ads conversion tracking?

—You need a Shopify website, a Google Analytics 4 account, and a Google Tag Manager account.

How do I install Google Tag Manager on my Shopify website?

—You need to add two code snippets to the theme.liquid file in the back end of your Shopify website.

What is the purpose of Google Analytics 4?

—Google Analytics 4 provides insights into your website's performance and helps optimize ad campaigns.

How do I verify the installation of Google Analytics 4?

—You can use the Tag Assistant Legacy Chrome extension.

How does conversion tracking optimize ad performance?

—Conversion tracking allows you to measure the success of your ads and make data-driven optimizations.

00:00Introduction to setting up Google Ads conversion tracking for Shopify websites.

01:33Installing Google Tag Manager on your Shopify website.

03:23Setting up Google Analytics 4 and creating a web data stream.

04:53Verifying the installation of Google Analytics 4 using the Tag Assistant Legacy Chrome extension.

06:16Connecting Google Merchant Center to Shopify for product listings.

09:45Setting up Google Analytics 4 for performance insights.

09:58Using Google Ads conversion tracking to optimize ad campaigns.