How to Set Up Google Ads Conversion Tracking for Shopify

🔍Setting up conversion tracking is crucial to measure the effectiveness of your Google Ads campaigns.

🛒By accurately tracking conversions, you can determine the return on ad spend and optimize your campaigns accordingly.

📈Setting up conversion tracking before starting your campaigns ensures that you can measure and manage your conversions effectively.

💡Using Google Analytics for conversion tracking has limitations, so it's recommended to set it up natively within Shopify.

💰Track purchase events using the Google Ads conversion action settings and import them from Google Analytics.

Why is setting up conversion tracking important in Google Ads?

—Conversion tracking allows you to measure the effectiveness of your campaigns and determine your return on ad spend.

Can I use Google Analytics for conversion tracking?

—While you can use Google Analytics, it is recommended to set up conversion tracking natively within Shopify for more accurate results.

What is the benefit of tracking purchase events?

—Tracking purchase events helps you measure and analyze the performance of your ads and optimize your campaigns based on actual conversions.

How do I import purchase events from Google Analytics?

—You can import purchase events from Google Analytics by selecting the 'Google Analytics for Conversion' option in Google Ads and following the setup process.

What should I consider when setting up conversion tracking in Shopify?

—Ensure that you set the conversion value to 'subtotal price' to accurately track the value of each purchase.

00:00In this video, you will learn how to set up Google Ads conversion tracking for Shopify.

02:08Setting up conversion tracking before starting your campaigns ensures that you can measure and manage your conversions effectively.

03:59Import purchase events from Google Analytics to track conversions in Google Ads.

05:21Install the Google tag and conversion code in the Shopify backend for accurate conversion tracking.

06:36Set up conversion tracking for the full funnel within Google Ads to track different events and optimize your campaigns.