How to Set Up Google Ads Conversion Tracking

TLDRLearn how to set up Google Ads conversion tracking without using Google Analytics 4 or Google Tag Manager. Track button clicks and thank you pages as conversions in your Google Ads account.

Key insights

📊Track button clicks and thank you pages as conversions in Google Ads.

🔧Manually install the Google Ads tag on your website for conversion tracking.

💻Use plugins for WordPress websites to track conversions.

🔍Choose data-driven attribution model for more accurate conversion tracking.

💰Assign a value to each conversion to track the return on investment.

Q&A

Can I track button clicks without using Google Analytics 4 or Google Tag Manager?

Yes, you can use the Google Ads tag to track button clicks without relying on Google Analytics 4 or Google Tag Manager.

What if I have multiple buttons on my website that I want to track as conversions?

You can create separate conversion actions for each button click and set up individual tracking for them in your Google Ads account.

Is it possible to track conversions on a WordPress website?

Yes, you can use plugins like Head Footer and Post Injections to install the Google Ads tag and track conversions on your WordPress website.

Which attribution model should I choose for conversion tracking?

It is recommended to use the data-driven attribution model for more accurate tracking of conversions.

Should I assign a value to each conversion?

Assigning a value to each conversion allows you to track the return on investment and measure the effectiveness of your advertising campaigns.

Timestamped Summary

00:00Introduction to setting up Google Ads conversion tracking without Google Analytics 4 or Google Tag Manager.

02:02Instructions for installing the Google Ads tag on a WordPress website using plugins like Head Footer and Post Injections.

04:13Explanation of how to track button clicks and assign a value to each conversion for ROI measurement.

06:08Setting up event snippets to track individual conversions and choosing the data-driven attribution model.

08:11Final steps for measuring conversions and confirming the installation of the Google tag on the website.