How to Install Google Ads Remarketing Tag for Shopify Stores

📌Remarketing is important for targeting previous website visitors and increasing chances of conversion.

⏰Dynamic remarketing allows you to target visitors who have viewed specific products on your website.

💡There are two ways to install the Google Ads remarketing tag: directly through Google Ads or through Google Analytics.

🔧Using Google Tag Manager is recommended for installing the remarketing tag as it provides clear instructions.

🔍User ID parameter can be used to create specific lists of anonymized users for targeted remarketing.

Why is remarketing important?

—Remarketing allows you to show ads to people who have previously visited your website, increasing the chances of conversion.

What is dynamic remarketing?

—Dynamic remarketing allows you to target visitors who have viewed specific products on your website, giving you another chance to promote those products to them.

What are the two ways to install the Google Ads remarketing tag?

—You can install the remarketing tag directly through Google Ads or through Google Analytics.

Why is Google Tag Manager recommended for installing the remarketing tag?

—Google Tag Manager provides clear instructions and makes it easier to manage tags on your website.

What is the user ID parameter used for?

—The user ID parameter allows you to create specific lists of anonymized users for targeted remarketing.

00:00In this video, the speaker will guide you through the process of installing the Google Ads remarketing tag for Shopify stores.

00:18There are two types of remarketing: standard remarketing and dynamic remarketing.

01:20You can install the remarketing tag directly through Google Ads or through Google Analytics.

03:16Google Tag Manager is recommended for installing the remarketing tag as it provides clear instructions.

03:53The user ID parameter can be used to create specific lists of anonymized users for targeted remarketing.