How to Import Google Ads Campaign Into Microsoft Advertising

✨Importing a successful Google Ads campaign into Microsoft Advertising allows you to track conversions and maximize your budget by reaching a larger audience.

💡Importing a campaign is especially beneficial if you have optimized your campaign in Google Ads and have added negative keywords.

🚀By importing your campaign, you can take advantage of the Bing search engine and reach users on Yahoo, DuckDuckGo, and AOL.

💰Make sure you track conversions in Microsoft Advertising to ensure optimal performance and get the most out of your budget.

⏱️The process of importing a Google Ads campaign into Microsoft Advertising takes approximately 10 minutes.

Why should I import my Google Ads campaign into Microsoft Advertising?

—Importing your successful campaign allows you to track conversions in Microsoft Advertising and reach a larger audience by utilizing the Bing search engine and other search platforms.

What if I haven't optimized my Google Ads campaign?

—Even if you haven't optimized your campaign, importing it into Microsoft Advertising can still be beneficial as you can take advantage of additional search volume and reach more potential customers.

Do I need to set up conversion tracking in Microsoft Advertising?

—Yes, it is important to track conversions in Microsoft Advertising to measure the success of your campaign and make data-driven decisions.

Can I make changes to the imported campaign in Microsoft Advertising?

—Yes, after importing the campaign, you should review all settings and make any necessary adjustments to ensure optimal performance in Microsoft Advertising.

How long does the process of importing a campaign take?

—The entire process of importing a campaign from Google Ads into Microsoft Advertising should take approximately 10 minutes.

00:00In this video, you will learn how to import your existing Google Ads campaign into Microsoft Advertising.

00:35To start the process, you need to have both a Microsoft Advertising account and a Google Ads campaign.

01:09After signing in with your Google account, you can select the Google Ads account where your campaign is running.

02:32You can choose an import frequency, either setting up an automatic schedule or doing a one-time import.

03:08Once the import is complete, you can review your imported campaign in Microsoft Advertising to ensure everything has been imported correctly.