How to Get Your Handmade Goods into Retail Stores

TLDRLearn the steps to approach retail stores and get your handmade goods sold in them. Avoid cold selling and focus on making a personal connection. Craft a short and concise email to introduce yourself and your product. Attach low-resolution photos and a direct link to your website. Be patient and follow up if necessary.

Key insights

🏬Approach retail stores with a personal connection rather than cold selling.

📧Craft a short and concise email to introduce your product to store owners.

🖼️Attach low-resolution photos of your best work to showcase your product.

Be patient and follow up with store owners if they don't reply to your initial email.

💼Ensure your pricing is correct before selling products at wholesale prices.

Q&A

How should I approach retail stores to sell my handmade goods?

Make a personal connection and craft a short email introducing yourself and your product.

What should I include in my email to store owners?

Include information about their shop, why you think your product would be a good fit, and a direct link to your website.

Should I attach photos of my products to the email?

Yes, attach a few low-resolution photos of your best work to give store owners a visual representation of your product.

What if store owners don't reply to my initial email?

Be patient and wait a couple of weeks before sending a friendly reminder email. If there's still no response, consider reaching out again after a few months.

How should I price my handmade products for wholesale?

Ensure your pricing is correct and allows you to make a profit at wholesale prices. Avoid underpricing your products.

Timestamped Summary

01:09Approach retail stores with a personal connection rather than cold selling.

02:29Craft a short and concise email to introduce your product to store owners.

03:18Attach low-resolution photos of your best work to showcase your product.

04:57Be patient and follow up with store owners if they don't reply to your initial email.

06:28Ensure your pricing is correct before selling products at wholesale prices.