How to Get Started with Microsoft Advertising (Bing Ads) in 2021

😃Bing Ads is now called Microsoft Advertising after rebranding, similar to Google AdWords becoming Google Ads.

🎯You can import campaigns from Google Ads directly into Microsoft Advertising to save time and effort.

💰Sign up for a Microsoft Advertising account and spend $25 to receive $100 in search advertising credit.

🔎Set up conversion tracking using Universal Event Tracking (UET) tags or Google Tag Manager.

📈Optimize your Microsoft Advertising campaigns by pausing underperforming ads and using the right bidding strategies.

Can I import my campaigns from Google Ads to Microsoft Advertising?

—Yes, you can easily import your campaigns from Google Ads to Microsoft Advertising to save time and effort.

How do I set up conversion tracking in Microsoft Advertising?

—You can set up conversion tracking in Microsoft Advertising using Universal Event Tracking (UET) tags or Google Tag Manager.

Is there any special offer for new Microsoft Advertising users?

—Yes, new users who spend $25 on Microsoft Advertising can receive $100 in search advertising credit.

What is the benefit of using bidding strategies in Microsoft Advertising?

—Using the right bidding strategies in Microsoft Advertising can help optimize your campaigns and improve performance.

How can I optimize my Microsoft Advertising campaigns?

—You can optimize your Microsoft Advertising campaigns by monitoring performance, pausing underperforming ads, and using effective keywords and ad copy.

00:00Bing Ads is now called Microsoft Advertising after rebranding.

03:58You can import campaigns from Google Ads directly into Microsoft Advertising.

07:57Sign up for a Microsoft Advertising account and spend $25 to receive $100 in search advertising credit.

09:15Set up conversion tracking using Universal Event Tracking (UET) tags or Google Tag Manager.

10:55Optimize your Microsoft Advertising campaigns by pausing underperforming ads and using the right bidding strategies.