How to Create a Google Ads Account and Set Up Conversion Tracking

TLDRLearn how to create a Google Ads account, set up conversion tracking, and optimize your campaigns for specific goals.

Key insights

⚙️Switch to expert mode to have more control over your Google Ads account setup.

💳Set up billing information with your billing country, time zone, currency, and payment method.

🔗Link your Google Analytics 4 account to your Google Ads account for data integration.

📈Import conversion events from Google Analytics 4 to track and optimize campaign performance.

🤖Turn on auto tagging to track Google Ads clicks and associate them with Google Analytics data.

Q&A

What is the benefit of switching to expert mode in Google Ads?

Expert mode provides more control and options for account setup and campaign creation.

How can I set up billing information in Google Ads?

Go to the billing settings and enter your billing country, time zone, currency, and payment method.

Why should I link my Google Analytics 4 account to Google Ads?

Linking allows for data integration and enables you to import conversion events for tracking and optimization.

How do I import conversion events from Google Analytics 4 to Google Ads?

Go to the conversions settings in Google Ads, choose 'import,' and select the desired events from your Google Analytics 4 account.

What is auto tagging in Google Ads?

Auto tagging automatically adds tracking parameters to your Google Ads URLs, allowing for better click tracking and data association in Google Analytics.

Timestamped Summary

00:00Switch to expert mode in the Google Ads account setup for more control and options.

01:59Set up billing information with your billing country, time zone, and currency.

06:39Link your Google Analytics 4 account to your Google Ads account for data integration.

09:19Import conversion events from Google Analytics 4 to track and optimize campaign performance.

09:53Enable auto tagging to track Google Ads clicks and associate them with Google Analytics data.