🔗The reverse outreach strategy involves creating content that gets in front of bloggers and journalists automatically, increasing the chances of them linking to your site.
🔍Identify journalist keywords that journalists search for when they need stats or data to include in their articles.
📊Create content that answers those journalist keywords and ranks for them, providing journalists with the information they need.
💼Link from your stats pages to important pages on your site, funneling the authority and improving their rankings.
📈The reverse outreach strategy can significantly increase your site's authority and improve rankings for important pages.