How to Audit Your Conversion Tracking in Google Tag Manager for Shopify

🔍Auditing your conversion tracking in Google Tag Manager is crucial for accurate data analysis and campaign optimization.

💰Without proper conversion tracking, campaign data and performance metrics may be misleading and inaccurate.

📊Check your total campaign costs and conversion actions to ensure they are set up correctly.

📆Adjust the conversion windows for click-through and engaged view conversions to capture accurate data over the desired timeframes.

💡Setting up enhanced conversions in Google Tag Manager allows for better optimization of bidding strategies and improved campaign performance.

Why is auditing conversion tracking important?

—Auditing conversion tracking helps ensure accurate data analysis and campaign optimization, leading to better decision-making and improved performance.

What should I check during the audit process?

—Check your total campaign costs, conversion actions, and conversion windows. Make sure everything is set up correctly and capturing accurate data.

Why should I adjust conversion windows?

—Adjusting conversion windows for click-through and engaged view conversions allows for more accurate attribution and optimization based on user behavior.

What are enhanced conversions and why are they beneficial?

—Enhanced conversions provide additional user data to Google Ads, allowing for better bidding strategy optimization and improved campaign performance.

How often should I audit my conversion tracking?

—It's recommended to audit your conversion tracking regularly, especially when implementing changes or launching new campaigns, to ensure ongoing accuracy.

00:00Ensure you have conversion tracking set up with Google Tag Manager for your Shopify account.

02:58Check your total campaign costs and conversion actions to verify accurate data.

05:57Adjust conversion windows for click-through and engaged view conversions to capture accurate data within desired timeframes.

07:18Learn how to set up enhanced conversions in Google Tag Manager for better optimization.

11:33Review the process of setting up enhanced conversions using custom code in Shopify.