🎁Giveaways with influencers are used to reduce negativity around products.
📅Announcing upcoming features generates positive headlines and creates hype.
🚫Companies abuse embargoes to control the timing and content of reviews.
🎤Exclusive interviews are used to offset negative PR and promote products.
🔁Out-of-context quoting in reviews misrepresents the actual message.
How do giveaways help tech companies?
—Giveaways with influencers generate positive coverage and reduce negativity around products.
Why do companies announce upcoming features before they are ready?
—Announcing upcoming features creates hype and positive headlines, despite the delay in product availability.
What is the purpose of embargoes in tech reviews?
—Embargoes are used by companies to control the timing and content of reviews, favoring positive impressions.
How do exclusive interviews benefit tech companies?
—Exclusive interviews are used to offset negative PR and promote products, providing a controlled narrative.
Why is out-of-context quoting problematic in reviews?
—Out-of-context quoting misrepresents the original message of the review, leading to misunderstandings and false impressions.
00:01Tech companies manipulate media coverage using various tactics.
00:09Giveaways with influencers are used to reduce negativity around products.
00:21Announcing upcoming features generates positive headlines and creates hype.
03:00Companies abuse embargoes to control the timing and content of reviews.
07:01Exclusive interviews are used to offset negative PR and promote products.
10:38Out-of-context quoting in reviews misrepresents the actual message.
