💡Not having money can be an advantage in starting a business as it forces you to be resourceful and creative.
💪Gaining followers and building a brand on social media is essential for millennial-driven businesses.
🌐You can become your own PR agency by utilizing accessible tools and resources online.
🤝Seize every opportunity and make it your own, regardless of the circumstances.
💰Money cannot buy experiences, resourcefulness, and the drive to succeed.
How did the speaker start their business with no money?
—The speaker and their co-founders moved into a two-bedroom apartment, sold their belongings, cashed out their 401ks, and took out credit cards to fund their initial production. They also became resourceful in marketing their brand through social media and DIY PR strategies.
How did the speaker grow their follower base on social media?
—The speaker and their co-founders walked the beaches of San Diego for three months, approaching every person they met and asking them to follow their brand on Instagram. They also learned various social media marketing strategies and utilized direct messaging to reach out to thousands of potential customers.
What role did DIY PR play in the speaker's business success?
—As they couldn't afford a traditional PR agency, the speaker and their co-founders became their own PR agency. They learned who to contact, what subject lines to use, and when to reach out to journalists and influencers. Through their DIY PR efforts, they were featured in over a hundred blogs, magazines, newspapers, and podcasts.
How did the speaker utilize every opportunity to further their business?
—The speaker shared a story of driving an Uber and seizing the opportunity to talk to a reporter who was a passenger. Through building rapport and showcasing their passion, they were able to secure a media feature that led to a significant increase in sales.
What is the key message of the video?
—The key message is that lack of money can fuel resourcefulness and creativity, leading to success. The speaker highlights the importance of taking control of your own destiny, seizing opportunities, and valuing experiences and determination over financial resources.
00:00[Music]
00:05The speaker challenges the saying that it takes money to make money.
00:23They share their belief that not having money to start a business can actually be an advantage.
02:02The speaker narrates their journey of starting a business with no money, quitting their jobs, and pursuing their passion.
03:55They highlight the importance of building a strong social media presence and engaging with followers.
07:09The speaker explains how they became their own PR agency, learning marketing strategies and reaching out to media outlets.
09:51They share a story of seizing an opportunity in an Uber ride, leading to a media feature and increased sales.
11:18The speaker reflects on their current success and emphasizes the value of resourcefulness over financial resources.
