How I Made Money on YouTube as a Small YouTuber

TLDRDespite being inconsistent, I earned £3,979.51 on YouTube through Google AdSense. My top earning videos were related to the assessment center and the uni student life. CPM and viewer demographics play a significant role in earnings.

Key insights

💰Even small YouTubers can make money on YouTube, even with inconsistent uploads.

📹Videos with high CPM and targeted demographics can earn more revenue.

🎓Uni-related content can be profitable for YouTubers, especially if it resonates with the target audience.

🌍Geography plays a role in revenue, with viewers from developed countries having higher CPM rates.

👥Understanding the age demographics of viewers helps in attracting advertisers and increasing revenue.

Q&A

Can you make money on YouTube even with a small subscriber count?

Yes, even small YouTubers can earn money through Google AdSense and advertising revenue.

What types of videos tend to generate more revenue?

Tech, finance, and certain niche topics often have higher CPM rates and can generate more revenue.

Why do videos related to university life and assessment centers perform well?

Uni-related content resonates with the target audience and generates more views and ad revenue.

How does geography affect YouTube earnings?

Viewers from developed countries like the UK, the US, and Canada tend to have higher CPM rates, resulting in increased earnings.

Why is understanding viewer demographics important?

Knowing the age range of your viewers helps in attracting advertisers interested in targeting specific age groups, leading to higher revenue.

Timestamped Summary

00:00I am a small YouTuber with 8,657 subscribers and I have earned £3,979.51 on YouTube through Google AdSense.

00:23I started my YouTube channel in January 2014 and got monetized a year later. Despite being inconsistent, I continued to make money.

00:45My main content from 2015 to 2019 was uni-related, including vlogs and assessment center videos.

01:14My top earning videos were the assessment center video with 342,000 views and the day in the life of a uni student video with 338,000 views.

01:41The type of content you produce can affect your earnings. Tech and finance-related videos tend to have higher CPM rates and generate more revenue.

01:58Geography plays a role in revenue. Viewers from the UK, the US, and other developed countries have higher CPM rates.

02:23Knowing the age demographics of your viewers is important. Advertisers often target specific age groups, leading to higher revenue.

02:54Certain videos, like my credit score video, can perform exceptionally well and generate high revenue despite not having the highest views.