How I Grew My Email Newsletter to 90,000 Subscribers Without Paid Ads

TLDRLearn how I successfully grew my email newsletter to over 90,000 subscribers without using paid ads. Discover the key strategies and tactics that have led to a 50 open rate and significant business growth.

Key insights

🚀Building a large email newsletter can be highly valuable for your business, providing a consistent audience to engage with.

🔑A compelling welcome message can help confirm subscribers' decision and increase deliverability by encouraging them to move the message to their primary inbox.

💌Creating a branded newsletter with a unique template helps establish a consistent and recognizable identity, increasing engagement and sharing among subscribers.

📈Providing bite-sized value in each newsletter, with easily skimmable content, can enhance engagement and keep subscribers coming back for more.

Consistency is key – sending your newsletter on a regular schedule helps build the habit of opening and increases engagement from subscribers.

Q&A

How important is having a large email newsletter?

Having a large email newsletter can be highly valuable for your business as it provides a consistent audience to engage with and build relationships. It can also serve as a powerful marketing tool for promoting products, services, and brand awareness.

What is a welcome message and why is it important?

A welcome message is an initial email sent to new subscribers to confirm their signup and provide them with relevant information about your newsletter. It is important because it helps confirm subscribers' decision to sign up, increases deliverability by encouraging them to move the message to their primary inbox, and sets the tone for future communication.

Why should I create a branded newsletter?

Creating a branded newsletter helps establish a distinct identity for your newsletter separate from your overall brand. This makes it easier for subscribers to remember and share your newsletter, increasing its reach and potential for growth. It also allows you to provide a consistent experience and build a loyal following.

How can I provide value in my newsletter?

To provide value in your newsletter, focus on delivering bite-sized content that is easily digestible and provides immediate benefits or insights to your subscribers. This can include valuable information, industry trends, tips and tricks, exclusive offers, or entertaining content that aligns with your audience's interests.

Why is consistency important in sending newsletters?

Consistency is important in sending newsletters because it helps build the habit of opening and engaging with your content for your subscribers. By sticking to a regular schedule, you establish trust, familiarity, and reliability, which increases the likelihood of continued engagement and reduces the risk of your newsletters being overlooked.

Timestamped Summary

00:00Growing an email newsletter to a large subscriber base is possible without using paid ads.

02:46Sending a compelling welcome message helps confirm subscribers' decision and improves deliverability by encouraging them to move the message to their primary inbox.

04:36Creating a branded newsletter with a unique template helps establish a consistent and recognizable identity, increasing engagement and sharing among subscribers.

06:31Providing bite-sized value in each newsletter, with easily skimmable content, results in higher engagement and keeps subscribers coming back for more.

08:56Consistency in sending newsletters on a regular schedule helps build the habit of opening and increases overall engagement from subscribers.