Hawaiian sisters turn their love of arts and crafts into a successful business

TLDRDiscover how two sisters from Hawaii turned their passion for arts and crafts into a thriving business, earning $500,000 a year. They started with just a small budget and grew their business through pop-ups and farmers markets. Learn from their experiences and find out how they overcame challenges, such as opening a brick-and-mortar store during the COVID-19 pandemic. They share insights on collecting emails, scaling the business, and investing in efficiency.

Key insights

🔥Starting an online business is possible even without a physical product

🚀Believe in your products and listen to your customers' feedback

💰Efficiently manage your budget by reinvesting profits into the business

😅Be prepared for setbacks and learn from them to recover and grow

💡Collect emails from customers to build a loyal fanbase and facilitate future marketing

Q&A

What was their initial budget when starting the business?

They started with a small budget of around $100 but reinvested their profits to grow the business.

Did they encounter any major setbacks?

Yes, they opened a brick-and-mortar store during the COVID-19 pandemic, which proved to be a financial burden. They eventually decided to close it and focus on pop-ups and online sales.

What was one mistake they made early on in their business?

They regretted not collecting emails from customers sooner, which delayed their ability to implement effective email marketing strategies.

What advice do they have for someone starting a business with a limited budget?

Consider pre-sales as a way to validate your product and generate initial funding. Also, invest in resources that will make your business more efficient and scalable.

When did they decide to quit their day jobs and focus on the business full-time?

One sister quit her day job after two years of successful sales at farmers markets. The other sister hesitated but was convinced by the growing demand and workload.

Timestamped Summary

00:00Hawaiian sisters turned their love of arts and crafts into a successful business, earning $500,000 a year.

01:30They started with a small budget and reinvested their profits to grow the business.

01:58Opening a brick-and-mortar store during COVID-19 proved to be a financial burden.

02:48Not collecting emails from customers sooner was a regretful mistake.

06:31Consider pre-sales and investments in efficiency to start a business with a limited budget.

09:28One sister quit her day job after two years of successful sales, convincing the other sister to do the same.