Google Analytics Full Course: A Complete Guide to Understanding and Using Google Analytics

TLDRLearn how to set up and use Google Analytics to measure website performance, set goals, and track user behavior. Explore topics like creating a Google Analytics account, setting up properties and reporting views, and installing the tracking code. Discover the power of Google Tag Manager and how it can simplify analytics tracking. Get insights on benchmarking, technical support, and account management. Access the Google Analytics demo account to test drive the platform before implementing it on your website.

Key insights

💡Setting up a Google Analytics account requires a Google login and ID.

📊Property and view settings are important for organizing and analyzing website data in Google Analytics.

📝Adding the tracking code to your website is crucial for collecting data and analyzing website performance.

📱Consider using Google Tag Manager for simplified tracking code management.

🏆Take advantage of benchmarking to compare your website performance with others in your industry.

Q&A

What do I need to set up a Google Analytics account?

You need a Google login and ID to set up a Google Analytics account.

How do I add the tracking code to my website?

You can add the tracking code to your website manually or through Google Tag Manager.

What is benchmarking?

Benchmarking is the process of comparing your website performance with others in the same industry.

Can I access a demo account to test Google Analytics before implementing it on my website?

Yes, you can access the Google Analytics demo account to explore the platform and its features.

Is technical support available for Google Analytics users?

Yes, Google offers technical support and access to account specialists for Google Analytics users.

Timestamped Summary

00:07Introduction to the Google Analytics full course by Simply Learn.

01:20Step-by-step guide to setting up a Google Analytics account and properties.

09:59Exploring the benefits of using Google Tag Manager for tracking code management.

12:24Understanding the different settings available in Google Analytics and their significance.

13:33Tips for implementing the tracking code on your website and the importance of benchmarking.