Google Ads Conversion Tracking: A Complete Guide

📈Conversion tracking is essential for Google Ads campaigns to measure key performance indicators on your website.

🔍Google Analytics and Google Tag Manager provide different ways to set up conversion tracking on your website.

💻Conversions can be tracked on different platforms, including WordPress, Shopify, and WooCommerce.

👥Form submissions and button clicks can be tracked using event tags in Google Tag Manager.

💰Tracking conversions allows you to optimize your ad campaigns and improve your return on investment.

Why is conversion tracking important for Google Ads campaigns?

—Conversion tracking allows you to measure the success of your campaigns by tracking key performance indicators on your website, such as form submissions, button clicks, and purchases.

What are the different platforms where conversions can be tracked?

—Conversions can be tracked on various platforms, including WordPress, Shopify, and WooCommerce. Each platform may require different setup processes.

How can Google Analytics and Google Tag Manager help with conversion tracking?

—Google Analytics and Google Tag Manager provide different ways to set up conversion tracking on your website. They allow you to track specific actions, such as button clicks and form submissions.

How do I track form submissions on my website?

—Using event tags in Google Tag Manager, you can track form submissions by specifying the trigger to fire when a user submits a form on your website.

What are the benefits of tracking conversions?

—Tracking conversions allows you to analyze the effectiveness of your ad campaigns, optimize them for better performance, and improve your return on investment.

00:00In this video, you will learn how to track conversions on your website using Google Ads conversion tracking, Google Analytics, and Google Tag Manager.

00:43Set up Google Tag Manager and include the necessary tracking pixels on your website to enable conversion tracking.

01:18Create a Google Analytics 4 account and link it to your Google Tag Manager. Set up a web stream and obtain the measurement ID.

02:08Set up Google Ads conversion tracking using Google Tag Manager and Google Analytics 4. Track button clicks, form submissions, and thank you pages as conversions.

06:09Configure enhanced measurement in Google Analytics 4 to track various website interactions, including form submissions.

07:20Create event tags in Google Tag Manager to track specific actions on your website, such as button clicks and form submissions.

09:52Use triggers in Google Tag Manager to specify when to count each event as a conversion in Google Analytics 4.

10:59Tracking conversions allows you to measure the success of your ad campaigns, optimize them for better performance, and improve your return on investment.