Google Ads Call Assets: Everything You Need to Know

📞Google Ads call assets, previously known as ad extensions, are now located under the 'assets' section in your Google Ads account.

📈If phone calls are important for your business, set up a call conversion action to track phone calls as conversions.

📲You can set up call assets at the account, campaign, or ad group level. Consider your specific goals and preferences when choosing the level.

👥Calls from ads using call extensions or call-only ads are counted as lead conversions. Avoid counting the same customer multiple times by setting the count to one.

⏰Use call asset schedules to ensure your call assets are only active during your business hours.

What is the difference between call assets and call-only ads?

—Call assets are a part of your ad copy and can show alongside other ad elements, while call-only ads are separate campaigns designed exclusively for driving phone calls.

How can I track phone calls as conversions in Google Ads?

—Set up a call conversion action in your Google Ads account and link it to your call assets. This allows you to track phone calls as meaningful conversions for your business.

Can I use call assets at the ad group level?

—Yes, you can use call assets at the ad group level, but it is generally recommended to use them at the campaign or account level for better management and consistency.

What happens if someone makes multiple calls from the same ad?

—To avoid counting the same customer multiple times, set the count to one for phone call conversions. This ensures that each customer call is counted as one conversion.

How can I limit when my call assets are active?

—You can use call asset schedules to specify the days and hours when your call assets are active. This ensures that your call assets are only shown during your business hours.

00:00Google Ads call assets, previously known as ad extensions, are now located under the 'assets' section in your Google Ads account.

03:15If phone calls are important for your business, set up a call conversion action to track phone calls as conversions.

04:59You can set up call assets at the account, campaign, or ad group level. Consider your specific goals and preferences when choosing the level.

13:32Calls from ads using call extensions or call-only ads are counted as lead conversions. Avoid counting the same customer multiple times by setting the count to one.

16:59Use call asset schedules to ensure your call assets are only active during your business hours.