⚽️German national football team ends 70-year partnership with Adidas and switches to Nike.
💰Financial concerns play a significant role in the decision to switch to Nike.
🇩🇪Unexpected move surprises German football fans and media.
👕Adidas loses an iconic partnership, impacting both brand reputation and revenue.
✨Nike offers a lucrative deal worth €1 million per year, compared to Adidas' €50 thousand.
Why did the German national football team switch from Adidas to Nike?
—The switch was primarily driven by financial concerns faced by the German Football Association, along with performance-related considerations.
How long had the German national team been associated with Adidas?
—The team had a partnership with Adidas for 70 years prior to the switch to Nike.
How did Adidas and Nike react to this surprise move?
—Both Adidas and Nike were caught off guard by the decision, with Adidas expressing surprise and disappointment. Nike, on the other hand, secured the deal and is likely pleased with the outcome.
Will we see the German national team wearing Adidas again in the future?
—While the current deal with Nike is for a long period, lasting until 2034, it is possible for Adidas to win back the contract in the future.
What impact will this switch have on Adidas?
—Losing the partnership with the German national team is a blow to Adidas in terms of brand reputation and revenue. They will likely aim to regain the contract in the future.
00:00German football and Adidas are breaking up after a 70-year partnership.
00:29The German Football Association's decision to switch to Nike comes as a shock to fans and the media.
01:50Financial concerns, along with recent performance issues, drive the switch from Adidas to Nike.
02:57Nike offers a lucrative €1 million per year deal, while Adidas' offer falls significantly short at €50 thousand.
03:39Reactions to the move are mixed, with some considering it unpatriotic while others see it as a strategic financial decision.
