Ford Motor Delays Production of Electric Vehicle Models

💡Ford Motor Company is pushing back the production launch of its planned three-row electric SUV and its all-new electric pickup truck to allow for further market development and the utilization of emerging battery technology.

💰Ford lost approximately $4.7 billion on EVs last year and expects losses between $5 billion to $5.5 billion this year. However, the company aims for its next generation of EVs to be profitable within 12 months of their launch.

🌎Ford plans to focus on geographies and product segments where they have a dominant advantage, such as trucks and vans, in order to maximize profitability.

🚗As the number two EV brand in the US for the past two years, Ford is committed to scaling a profitable EV business and bringing the right gas hybrid and fully electric vehicles to market at the right time.

⏰The delay in production will allow for the consumer market for three-row EVs to further develop and for Ford to take advantage of emerging battery technology.

Why is Ford delaying the production launch of their three-row electric SUV and electric pickup truck?

—Ford is delaying the production launch to allow for further market development of three-row EVs and to take advantage of emerging battery technology.

What are Ford's plans for their next generation of EVs?

—Ford aims for its next generation of EVs to be profitable within 12 months of their launch.

What is Ford's strategy for maximizing profitability in the EV market?

—Ford plans to focus on geographies and product segments where they have a dominant advantage, such as trucks and vans.

How has Ford performed as an EV brand in the US?

—Ford has been the number two EV brand in the US for the past two years.

What is Ford's commitment in scaling a profitable EV business?

—Ford is committed to scaling a profitable EV business and bringing the right gas hybrid and fully electric vehicles to market at the right time.

00:03Ford is delaying the production launch of two forthcoming electric vehicle models.

00:07The delay allows for further development of the consumer market for three-row EVs and the utilization of emerging battery technology.

00:25Ford lost approximately $4.7 billion on EVs last year and expects losses between $5 billion to $5.5 billion this year.

00:35Ford aims for its next generation of EVs to be profitable within 12 months of their launch.

01:19Ford has been the number two EV brand in the US for the past two years.