Dodge: The Evolution of American Muscle

🚗Dodge is committed to embracing its heritage and looking towards the future by offering pure American Muscle and refusing to sell electric cars.

🏎️The Dodge brand has a strong foundation of American Ingenuity and has attracted a young and diverse customer base, especially millennials.

📈The convergence of a demographic with spending power, namely millennials, and the adaptation of electric power creates an opportunity for Dodge to get Muscle Car buyers into EVs.

⚡Dodge believes that EV technology can enhance the attributes that matter most to their customers, and they view it as a natural evolution of the Modern Muscle Car.

🔋In 2024, Dodge plans to launch the world's first full battery electric Muscle Car, symbolizing the intelligent evolution of the brand.

Why is Dodge refusing to sell electric cars?

—Dodge believes in offering pure American Muscle and views electric cars as a departure from their brand identity. They focus on enhancing the attributes that matter most to their customers and believe that EV technology can be integrated without compromising their commitment to power and performance.

Who are the main customers of the Dodge brand?

—Dodge attracts a young and diverse customer base, with a high concentration of millennials. They have become synonymous with American Ingenuity and have the highest acceptance rate of EVs among any generation.

How does Dodge plan to get Muscle Car buyers into EVs?

—Dodge recognizes the convergence of a demographic with spending power, namely millennials, and the increasing popularity of electric power. By leveraging their brand heritage and adapting to customer demands, they aim to offer EVs that align with the attributes and performance expectations of Muscle Car buyers.

Is Dodge embracing EV technology as a revolution?

—No, Dodge sees EV technology as a natural evolution of the Modern Muscle Car. They believe that integrating EV technology will amplify the elements that define both Dodge and the Muscle Car itself, while remaining true to their commitment to power and performance.

When will Dodge launch its first full battery electric Muscle Car?

—Dodge plans to launch the world's first full battery electric Muscle Car in 2024. This marks an important milestone in the brand's evolution and commitment to embracing new technologies while delivering the power and performance that their customers expect.

00:02The video starts at the historic Dodge family home, highlighting Dodge's 100-year heritage and its commitment to embracing the brand's history while looking towards the future.

00:17The Dodge Brand represents pure American Muscle and has been at the core of everything they do for over 100 years, with a foundation of American Ingenuity.

01:10Dodge attracts a young and diverse customer base, with the highest concentration of millennials in the industry, who account for 1/4 of the U.S. population.

01:14The convergence of a demographic with spending power and the adaptation of electric power creates an opportunity for Dodge to get Muscle Car buyers into EVs.

02:42Dodge plans to launch the world's first full battery electric Muscle Car in 2024, symbolizing the intelligent evolution of the brand and its commitment to embracing new technologies.