💡Sales managers often mistrust salespeople and want to maximize profits in a deal.
⚔️The negotiation process is like a chess match, with sales managers trying to be several steps ahead.
💰Sales managers operate out of fear of lower profits and believe they should control the deal-making process.
🔄Customers actually want fair prices and to feel that they are not being taken advantage of.
🤝Making the car buying process more collaborative and transparent can lead to better experiences for customers and dealerships.