🌊Reels are distributed in waves, with the first wave reaching your most engaged followers.
⏱️The algorithm constantly tests your content with a wider audience over multiple waves.
💥Reels can blow up weeks after the initial wave, so don't delete underperforming posts immediately.
📏Short reels (5-13 seconds) and read-more captions perform well, but longer engaging content can also succeed.
🔁Avoid call-to-action endings to optimize viewer retention and reach on your reels.
How long does each wave of distribution last?
—There is no fixed timeframe for each wave, as the algorithm constantly adjusts to find the right audience for your reels.
Do shorter reels always perform better than longer ones?
—Short reels have higher chances of reaching a wider audience, but longer engaging reels can still generate high views and reach.
Should I have a call-to-action at the end of my reels?
—It's best to avoid call-to-action endings to maintain viewer satisfaction and optimize retention rates.
Can underperforming posts gain traction over time?
—Yes, underperforming reels can still gain momentum even several weeks after the initial wave. Patience is key.
Are read-more captions effective in driving reach?
—Reels with read-more captions that offer value and engagement tend to be pushed out by the algorithm to a wider audience.
00:00Study of over 40,000 reels reveals surprising insights on the Instagram algorithm.
01:10Reels are distributed in waves, starting with your most engaged followers.
02:35The algorithm constantly tests your content with a wider audience over multiple waves.
05:50Underperforming reels can still gain traction weeks after the initial wave, so don't delete them immediately.
08:15Short reels of 5-13 seconds and read-more captions perform well in reaching a wider audience.
10:20Avoid call-to-action endings to optimize viewer retention and reach on your reels.
