Connecting with the People: The Importance of Groundwork

TLDRIn this video, Offset emphasizes the importance of connecting with the people and doing the groundwork. He shares his experience of starting out with a small following and how touching the people has helped him maintain longevity in the music industry. Offset also discusses the significance of going back to where you started and giving back to your community.

Key insights

🙌Connecting with the people and doing the groundwork is crucial for long-term success in the music industry.

💪Groundwork creates longevity and allows you to maintain a strong presence in the industry.

🏙️Going back to where you started and connecting with your community is important for building a loyal fan base.

🤝Working with influential people in the industry can open doors and provide opportunities for growth and exposure.

💯Being authentic and true to yourself is essential for connecting with the people and building a genuine following.

Q&A

Why is connecting with the people important in the music industry?

Connecting with the people helps build a loyal fan base and maintain longevity in the industry. It allows artists to understand their audience and tailor their music to their preferences.

What is the significance of doing the groundwork?

Doing the groundwork involves putting in the effort to connect with fans, promote your music, and build a strong presence. It helps establish a solid foundation for your career and creates opportunities for growth and success.

Why is it important to go back to where you started?

Going back to where you started allows you to stay connected with your roots and build a loyal fan base in your community. It shows authenticity and creates a strong support system for your career.

How can working with influential people benefit artists?

Working with influential people in the industry can provide exposure, open doors for collaborations and opportunities, and help artists expand their network. It allows for growth and increased visibility in the industry.

Why is authenticity important in connecting with the people?

Being authentic draws people to you and helps build a genuine and loyal following. It allows fans to connect with you on a deeper level and creates a strong bond between artist and audience.

Timestamped Summary

00:00Offset emphasizes the importance of connecting with the people for success in the music industry

02:30Doing the groundwork helps establish a strong foundation and creates opportunities for growth

04:45Going back to where you started allows for genuine connections and builds a loyal fan base

06:15Working with influential people in the industry can open doors and provide exposure

08:20Authenticity is essential for building a genuine following