Building an Impactful Brand: Vision and Promise

TLDRLearn how to create an impactful brand by defining your vision and promise to customers.

Key insights

🌟Your brand starts with your vision, which is about what you are changing in the world and the impact you want to make.

💡The promise of your brand is what you guarantee to deliver to your customers.

Q&A

How does vision affect brand building?

Your vision shapes the purpose and direction of your brand, giving it a unique identity and reason for being.

Why is the promise important in branding?

The promise defines the value and experience customers can expect from your brand, building trust and loyalty.

Timestamped Summary

08:35Your brand is built on your vision and promise to customers.

09:59The vision is about the impact you want to make in the world.

10:59The promise is what you guarantee to deliver to customers.

11:48Your vision shapes the purpose and direction of your brand.

12:41The promise defines the value and experience customers can expect.