🎸Mackenzie & Mar offer handcrafted guitars made by an Asian factory.
💼The founders plan to sell the guitars online, targeting buyers unfamiliar with the brand.
💰They offer a blindfolded test to demonstrate the quality of their affordable guitars.
👑The founders hope to secure an endorsement from a renowned guitar player.
🔁Investors negotiate a royalty deal with the founders for a stake in the business.
Where are the guitars made?
—The guitars are made by an Asian factory.
How do Mackenzie & Mar plan to sell their guitars?
—They plan to sell the guitars online, targeting buyers who are not familiar with the brand.
What unique demonstration do they offer?
—They offer a blindfolded test to showcase the quality of their affordable guitars.
What do they hope to achieve with an endorsement?
—They hope to gain credibility and exposure by securing an endorsement from a renowned guitar player.
What deal do the investors propose?
—The investors negotiate a royalty deal in exchange for a stake in the business.
00:00[Music] Childhood friends present their handcrafted guitars to the Dragons.
00:22Mackenzie & Mar explain their business idea.
01:44They offer a blindfolded test to showcase the quality of their guitars.
03:05The Dragons express concerns about selling guitars solely online.
05:01Negotiations begin for a royalty deal with the investors.
06:01After negotiation, a deal is reached with a royalty agreement.
06:35The founders agree to the royalty deal, despite the emotional impact.
07:18They celebrate the successful deal and request Kevin to perform a song on their guitar.
