Blogging for Business: How to Grow Traffic and Acquire Customers

🔥This course is based on the success story of Ahrefs blog, which went from hardly known to extremely popular.

💡The course condenses six years of experience and knowledge into 10 video lessons, providing comprehensive strategies for traffic growth and customer acquisition.

🙌The primary goal of blogging for business is not just to increase traffic, but to attract targeted visitors who convert into paying customers.

💼Focus on traffic that leads to conversions and sales, rather than vanity metrics like raw traffic numbers.

📈The compound effect of content marketing is essential for long-term growth, with each article adding to the overall traffic of your blog.

Is this course suitable for beginners?

—Yes, the course is designed to provide value to both beginners and experienced marketers. Tim, the instructor, shares his knowledge and strategies in a straightforward and easy-to-understand way.

Do I need to have a blog already?

—No, this course will guide you through the process of creating and growing a blog from scratch. It covers everything from choosing a niche to implementing effective content marketing strategies.

Will this course help me monetize my blog?

—Absolutely! The focus of this course is not just on increasing traffic, but on converting that traffic into paying customers. You'll learn strategies for driving targeted traffic that leads to sales and business growth.

Does this course cover SEO techniques?

—Yes, SEO plays a crucial role in the success of a blog. This course provides actionable SEO strategies specifically tailored for bloggers, helping you increase organic search traffic and improve your blog's visibility.

Can I apply these strategies to any niche or industry?

—Yes, the strategies taught in this course can be applied to any niche or industry. The principles of content marketing, SEO, and customer acquisition are universal and can be adapted to suit your specific business needs.

00:00Introduction by Tim, head of marketing at Ahrefs.

00:15Overview of the course content and its focus on traffic growth and customer acquisition.

04:11Importance of driving targeted traffic that converts into paying customers.

08:59Explanation of the three main customer acquisition channels: word of mouth, search, and advertising.

14:12The compound effect of content marketing and the importance of making every article bring consistent traffic.