Choosing the right name was a challenge, but we settled on Into the Eve as it reflected our brand values and products.
Our most viral video on TikTok was about cutting watermelon soap bars, which gained millions of views.
The toughest part of owning a business is finding work-life balance and staying positive when things go wrong.
We are planning to change our packaging to reduce shipping costs and improve sustainability.
We have exciting new products and scents coming soon, including shampoo bars and conditioner bars.