Behind the Scenes Q&A | The Eve

TLDRIn this video, we answer questions from our Instagram followers about our business, including how we came up with our name, our most viral video, the challenges of running a business, and future product plans.

Key insights

Choosing the right name was a challenge, but we settled on Into the Eve as it reflected our brand values and products.

Our most viral video on TikTok was about cutting watermelon soap bars, which gained millions of views.

The toughest part of owning a business is finding work-life balance and staying positive when things go wrong.

We are planning to change our packaging to reduce shipping costs and improve sustainability.

We have exciting new products and scents coming soon, including shampoo bars and conditioner bars.

Q&A

How did you come up with the name Into the Eve?

We originally had a different name but had to change it due to trademark issues. Into the Eve reflects our brand values and product offerings in bath and beauty products.

What was your most viral video?

Our most viral video on TikTok was about cutting watermelon soap bars, which gained millions of views.

What are the challenges of running a business?

The toughest parts are work-life balance and staying positive during setbacks. It's important to maintain a positive mindset and lead the team through challenges.

Are you planning to change your packaging?

Yes, we are planning to change our packaging to reduce shipping costs and improve sustainability. We are considering aluminum packaging as an alternative.

Are you launching new products and scents?

Yes, we have exciting new products coming soon, including shampoo bars and conditioner bars. Stay tuned for more updates!

Timestamped Summary

00:00In this Q&A video, we answer questions from our Instagram followers.

02:19We explain how we came up with the name Into the Eve for our business.

06:41We discuss our most viral video on TikTok, which gained millions of views.

09:22The challenges of running a business include work-life balance and staying positive during setbacks.

08:14We reveal our plans to change our packaging to reduce shipping costs and improve sustainability.

10:03Exciting new products and scents, such as shampoo bars and conditioner bars, are coming soon.