Barbie Movie: Behind the Scenes with the Producers

🎥A major factor in the success of the Barbie movie was the involvement of Greta Gerwig as the director and writer, along with Noah Baumbach.

💡The producers were confident in the movie's potential but acknowledged the risk of it going badly wrong.

🌟The casting of key roles, including Barbie herself, was a crucial decision that contributed to the movie's success.

🎞️The script went through a long and collaborative writing process, with Greta Gerwig and Noah Baumbach working together to create an original and unique story.

🤝Mattel, the toy company behind Barbie, took a bold step by allowing the filmmakers to make bold and sometimes uncomfortable creative choices.

How did the producers choose Greta Gerwig as the director?

—The producers actively pursued Greta Gerwig from the beginning and were thrilled when she agreed to direct and write the movie.

Was Mattel comfortable with the radical ideas in the movie?

—Mattel was initially surprised but ultimately supportive of the creative choices made in the movie.

How did the producers handle the writing process?

—Greta Gerwig and Noah Baumbach had a collaborative and chronological writing process, allowing the story to unfold organically.

What role did Mattel play in the movie?

—Mattel was not only involved in the production but also became a character in the movie itself.

Why did the producers believe in the movie's potential?

—The producers had confidence in the talented team involved, including Greta Gerwig and Noah Baumbach, and believed they were creating something interesting and unique.

00:00The producers express their excitement about the success of the Barbie movie, joking about people now saying 'Hi Barbie' on the street.

00:22The interview begins and the producers discuss their confidence in the movie's potential and the choice to have Greta Gerwig as the director.

01:20The producers reveal that the process of making the Barbie movie took several years, from acquiring the rights to finding the right director and writer.

03:00The producers discuss the collaboration with Greta Gerwig and Noah Baumbach in the writing process, praising their creative input.

07:51They talk about the challenges of getting Mattel, the toy company behind Barbie, to agree to bold and sometimes uncomfortable creative choices.