Apple's Psychological Tricks to Keep You Hooked

TLDRApple stores use psychological techniques to make you stay and buy their products. They design the layout and angles of devices to increase your sense of ownership. The store itself is made to feel like a place to experience Apple rather than a shop. Apple employees are trained to provide excellent customer service and build genuine connections. The company focuses on long-term customer loyalty rather than quick sales.

Key insights

🔍Apple uses specific angles and layouts to increase your sense of ownership.

💼Apple stores create a unique atmosphere to make you feel comfortable and willing to spend more time.

🙋Apple employees are trained to provide excellent service and build genuine connections.

💰Apple stores are designed to make you focus on the products, not the prices.

🛒Apple stores aim to maximize repeat customers by providing a positive experience.

Q&A

Do Apple stores make you spend more money?

Apple stores focus on creating an environment where you feel comfortable and connected to the products, increasing the likelihood of making a purchase.

Do Apple employees receive sales commissions?

No, Apple employees do not receive sales commissions. Their goal is to provide excellent service and build long-term customer loyalty.

What is the Apple Genius Bar?

The Apple Genius Bar is the technical support service offered at Apple stores. Genius Bar Specialists provide assistance and solutions for Apple products.

Why are there no price labels in Apple stores?

Apple wants customers to focus on the experience of the products rather than the price. They aim to create an atmosphere where customers feel the value of the product.

Are Apple stores tourist attractions?

Some Apple stores, especially flagship venues, have unique designs and architecture that attract visitors as tourist attractions.

Timestamped Summary

00:06Apple stores use specific angles and layouts to increase your sense of ownership.

00:26The layout and design of Apple stores are intended to create a pleasant and engaging experience.

03:22Apple employees are trained to provide excellent customer service and build genuine connections.

04:15Apple stores focus on customer experience, not price tags.

05:05Apple stores are known for their unique architectural designs and have become tourist attractions.