💡Apple needs to innovate or expand its services to stay ahead in the changing smartphone market.
📲The iPad Pro and Apple's custom chips could be a breakthrough in hardware innovation.
💻ARM-based chips and recent acquisitions suggest a new direction for Apple's hardware strategy.
🌐Apple is investing in services and collaborating with other platforms to reach a wider audience.
🔒Apple's strong foundations and loyal customer base give them a solid position to withstand the current downturn.