🔍Analyze market discourse to understand main concepts and themes.
🧩Identify gaps between concepts for innovative idea generation.
📊Utilize network graphs to visualize connections between concepts.
🔗Connect topical clusters to create unique and relevant business ideas.
💡Use AI tools for research questions and ideation support.
Why is analyzing market discourse important?
—Analyzing market discourse helps you understand the current landscape, identify trends, and generate innovative ideas for your business.
How can I identify key concepts in market discourse?
—You can use tools like network graphs to visualize the connections between concepts and determine which ones are most prominent.
What are the benefits of identifying gaps in market discourse?
—Identifying gaps allows you to find opportunities for innovation and create unique ideas that address unmet needs in the market.
How can I generate innovative ideas based on market discourse analysis?
—By connecting topical clusters and exploring potential bridges between concepts, you can generate fresh and relevant ideas for your business.
Are there AI tools available to support market discourse analysis?
—Yes, AI tools can help generate research questions and provide ideation support based on the analysis of market discourse.
00:00Introduction to analyzing market discourse and its importance.
03:09Using Infornodus to analyze websites and extract key concepts.
05:30Understanding network graphs and their visualization of concepts.
06:40Analyzing Google search results and their relation to market discourse.
09:10Comparing market discourse on websites to Google search results.
