Ally Partners with Lilia Vu, the Number One Women's Golfer in the World

🏌️‍♀️Ally Financial believes in women's sport and sees golf as an untapped territory for their business.

🌎The partnership with Lilia Vu and the USGA aims to reach millions of golf fans who are not currently targeted by Ally's sports partnerships.

👩‍👧‍👧Ally and the USGA prioritize women's golf and are committed to driving greater equity and access in the sport.

💰Sports fans have a higher preference and loyalty towards Ally's brand, making them valuable and cost-effective partners.

🏆The U.S. Women's Open purse has increased significantly, indicating the growing importance of women's golf.

Why did Ally choose to partner with Lilia Vu?

—Ally chose to partner with Lilia Vu because they believe in women's sport and see golf as an untapped territory for their business. They also share the same values and goals as Lilia Vu and the USGA in prioritizing women's golf.

What is the significance of the partnership between Ally and Lilia Vu?

—The partnership between Ally and Lilia Vu is significant as it showcases other companies investing in women's golf. It also helps drive greater equity and access in the sport and promotes the growth of women's sports.

How does the increased purse for the U.S. Women's Open impact women's golf?

—The increased purse for the U.S. Women's Open signifies the growing importance of women's golf. It attracts top players, increases competition, and provides more opportunities for women golfers to showcase their skills and achieve success.

What benefits does Ally gain from partnering with women's golf?

—Ally gains several benefits from partnering with women's golf. They are able to reach millions of fans who are not currently targeted by their sports partnerships, increase brand loyalty and preference among sports fans, and drive equity and access in the sport.

How does Ally's partnership with Lilia Vu and the USGA contribute to the growth of women's golf?

—Ally's partnership with Lilia Vu and the USGA contributes to the growth of women's golf by providing support, resources, and opportunities for women golfers. It helps elevate the purses of women's golf events and promotes the development of young American players in the sport.

00:01Ally Financial partners with Lilia Vu, the number one women's golfer.

00:07The partnership aims to promote women's sports and expand brand reach.

00:29Ally believes in women's sport and sees golf as an untapped territory for their business.

01:01The partnership will help drive greater equity and access in the sport of golf.

01:52The U.S. Women's Open purse has significantly increased, highlighting the importance of women's golf.